Leadership • APPROVED CURRICULUM

Executive Charisma & Command Presence

Build trust, presence, persuasion, boundaries, and calm authority.

15 lessonsApplied instructionMastery-based
LESSON 01

Command the First 30 Seconds

Learning objective

By the end of this lesson, the learner will be able to explain command the first 30 seconds, apply it to a realistic situation, and defend the chosen action with evidence.

Core lesson

Use P.A.C.E.: Pause, Align, Connect, Establish purpose.

Instructor teaching guidance

Begin by establishing what the learner already knows about command the first 30 seconds. Teach the principle in plain language, define unfamiliar terms, then connect it to the course goal. Ask the learner to explain the idea back in their own words before moving to application.

Applied exercise

Enter an investor meeting and deliver a 20-second opening.

Facilitation sequence

Guide the learner through the application in five steps: describe the present situation, identify the lesson principle, choose an action, name the evidence to review, and define how success will be measured. Use follow-up questions when an answer is vague or unsupported.

Mastery standard

A commanding first impression begins with reading the room before speaking.

Knowledge check

Ask the learner to explain why “A commanding first impression begins with reading the room before speaking.” is the correct standard, then identify one limitation, one risk, and one piece of evidence that could change the answer. Do not mark mastery from confidence alone; require clear reasoning and practical application.

LESSON 02

Build Trust With Your Voice

Learning objective

By the end of this lesson, the learner will be able to explain build trust with your voice, apply it to a realistic situation, and defend the chosen action with evidence.

Core lesson

Use breath, articulation, speed, and firm sentence endings.

Instructor teaching guidance

Begin by establishing what the learner already knows about build trust with your voice. Teach the principle in plain language, define unfamiliar terms, then connect it to the course goal. Ask the learner to explain the idea back in their own words before moving to application.

Applied exercise

Answer a skeptical investor without rushing.

Facilitation sequence

Guide the learner through the application in five steps: describe the present situation, identify the lesson principle, choose an action, name the evidence to review, and define how success will be measured. Use follow-up questions when an answer is vague or unsupported.

Mastery standard

Slow down at consequence and land the final sentence.

Knowledge check

Ask the learner to explain why “Slow down at consequence and land the final sentence.” is the correct standard, then identify one limitation, one risk, and one piece of evidence that could change the answer. Do not mark mastery from confidence alone; require clear reasoning and practical application.

LESSON 03

Confidence That Wins

Learning objective

By the end of this lesson, the learner will be able to explain confidence that wins, apply it to a realistic situation, and defend the chosen action with evidence.

Core lesson

State what is known, the needed decision, the open question, and the way forward.

Instructor teaching guidance

Begin by establishing what the learner already knows about confidence that wins. Teach the principle in plain language, define unfamiliar terms, then connect it to the course goal. Ask the learner to explain the idea back in their own words before moving to application.

Applied exercise

Answer a technical challenge outside your specialty.

Facilitation sequence

Guide the learner through the application in five steps: describe the present situation, identify the lesson principle, choose an action, name the evidence to review, and define how success will be measured. Use follow-up questions when an answer is vague or unsupported.

Mastery standard

Earned confidence includes honest limits.

Knowledge check

Ask the learner to explain why “Earned confidence includes honest limits.” is the correct standard, then identify one limitation, one risk, and one piece of evidence that could change the answer. Do not mark mastery from confidence alone; require clear reasoning and practical application.

LESSON 04

Speak Up in Any Room

Learning objective

By the end of this lesson, the learner will be able to explain speak up in any room, apply it to a realistic situation, and defend the chosen action with evidence.

Core lesson

Lead with the conclusion, give one reason, and propose one action.

Instructor teaching guidance

Begin by establishing what the learner already knows about speak up in any room. Teach the principle in plain language, define unfamiliar terms, then connect it to the course goal. Ask the learner to explain the idea back in their own words before moving to application.

Applied exercise

Refocus a drifting strategy meeting.

Facilitation sequence

Guide the learner through the application in five steps: describe the present situation, identify the lesson principle, choose an action, name the evidence to review, and define how success will be measured. Use follow-up questions when an answer is vague or unsupported.

Mastery standard

Place the conclusion in sentence one.

Knowledge check

Ask the learner to explain why “Place the conclusion in sentence one.” is the correct standard, then identify one limitation, one risk, and one piece of evidence that could change the answer. Do not mark mastery from confidence alone; require clear reasoning and practical application.

LESSON 05

Tell Stories That Move People

Learning objective

By the end of this lesson, the learner will be able to explain tell stories that move people, apply it to a realistic situation, and defend the chosen action with evidence.

Core lesson

Set the scene, introduce tension, show action, identify the turn, and end with meaning.

Instructor teaching guidance

Begin by establishing what the learner already knows about tell stories that move people. Teach the principle in plain language, define unfamiliar terms, then connect it to the course goal. Ask the learner to explain the idea back in their own words before moving to application.

Applied exercise

Tell a 60-second story about one family affected by kidney failure.

Facilitation sequence

Guide the learner through the application in five steps: describe the present situation, identify the lesson principle, choose an action, name the evidence to review, and define how success will be measured. Use follow-up questions when an answer is vague or unsupported.

Mastery standard

Connect tension to audience relevance.

Knowledge check

Ask the learner to explain why “Connect tension to audience relevance.” is the correct standard, then identify one limitation, one risk, and one piece of evidence that could change the answer. Do not mark mastery from confidence alone; require clear reasoning and practical application.

LESSON 06

Body Language With Authority

Learning objective

By the end of this lesson, the learner will be able to explain body language with authority, apply it to a realistic situation, and defend the chosen action with evidence.

Core lesson

Movement creates energy; stillness creates weight.

Instructor teaching guidance

Begin by establishing what the learner already knows about body language with authority. Teach the principle in plain language, define unfamiliar terms, then connect it to the course goal. Ask the learner to explain the idea back in their own words before moving to application.

Applied exercise

Deliver a decisive statement and become still before the key line.

Facilitation sequence

Guide the learner through the application in five steps: describe the present situation, identify the lesson principle, choose an action, name the evidence to review, and define how success will be measured. Use follow-up questions when an answer is vague or unsupported.

Mastery standard

Make body language congruent with the message.

Knowledge check

Ask the learner to explain why “Make body language congruent with the message.” is the correct standard, then identify one limitation, one risk, and one piece of evidence that could change the answer. Do not mark mastery from confidence alone; require clear reasoning and practical application.

LESSON 07

Read People Like a Strategist

Learning objective

By the end of this lesson, the learner will be able to explain read people like a strategist, apply it to a realistic situation, and defend the chosen action with evidence.

Core lesson

Establish a baseline, observe clusters, and test interpretations.

Instructor teaching guidance

Begin by establishing what the learner already knows about read people like a strategist. Teach the principle in plain language, define unfamiliar terms, then connect it to the course goal. Ask the learner to explain the idea back in their own words before moving to application.

Applied exercise

Respond when a partner says they are fine but withdraws.

Facilitation sequence

Guide the learner through the application in five steps: describe the present situation, identify the lesson principle, choose an action, name the evidence to review, and define how success will be measured. Use follow-up questions when an answer is vague or unsupported.

Mastery standard

Test cues with a neutral question.

Knowledge check

Ask the learner to explain why “Test cues with a neutral question.” is the correct standard, then identify one limitation, one risk, and one piece of evidence that could change the answer. Do not mark mastery from confidence alone; require clear reasoning and practical application.

LESSON 08

Give Tough Feedback Fast

Learning objective

By the end of this lesson, the learner will be able to explain give tough feedback fast, apply it to a realistic situation, and defend the chosen action with evidence.

Core lesson

Name the situation, behavior, impact, and request.

Instructor teaching guidance

Begin by establishing what the learner already knows about give tough feedback fast. Teach the principle in plain language, define unfamiliar terms, then connect it to the course goal. Ask the learner to explain the idea back in their own words before moving to application.

Applied exercise

Correct a leader who bypassed the communication chain.

Facilitation sequence

Guide the learner through the application in five steps: describe the present situation, identify the lesson principle, choose an action, name the evidence to review, and define how success will be measured. Use follow-up questions when an answer is vague or unsupported.

Mastery standard

Address behavior rather than identity.

Knowledge check

Ask the learner to explain why “Address behavior rather than identity.” is the correct standard, then identify one limitation, one risk, and one piece of evidence that could change the answer. Do not mark mastery from confidence alone; require clear reasoning and practical application.

LESSON 09

Handle Difficult People

Learning objective

By the end of this lesson, the learner will be able to explain handle difficult people, apply it to a realistic situation, and defend the chosen action with evidence.

Core lesson

Center, acknowledge, limit, and move forward.

Instructor teaching guidance

Begin by establishing what the learner already knows about handle difficult people. Teach the principle in plain language, define unfamiliar terms, then connect it to the course goal. Ask the learner to explain the idea back in their own words before moving to application.

Applied exercise

Keep a disagreement from becoming personal betrayal.

Facilitation sequence

Guide the learner through the application in five steps: describe the present situation, identify the lesson principle, choose an action, name the evidence to review, and define how success will be measured. Use follow-up questions when an answer is vague or unsupported.

Mastery standard

Regulate yourself before redirecting others.

Knowledge check

Ask the learner to explain why “Regulate yourself before redirecting others.” is the correct standard, then identify one limitation, one risk, and one piece of evidence that could change the answer. Do not mark mastery from confidence alone; require clear reasoning and practical application.

LESSON 10

Say No and Stay Respected

Learning objective

By the end of this lesson, the learner will be able to explain say no and stay respected, apply it to a realistic situation, and defend the chosen action with evidence.

Core lesson

Respect, explicit no, honest reason, legitimate alternative.

Instructor teaching guidance

Begin by establishing what the learner already knows about say no and stay respected. Teach the principle in plain language, define unfamiliar terms, then connect it to the course goal. Ask the learner to explain the idea back in their own words before moving to application.

Applied exercise

Decline an endorsement request for an unreviewed venture.

Facilitation sequence

Guide the learner through the application in five steps: describe the present situation, identify the lesson principle, choose an action, name the evidence to review, and define how success will be measured. Use follow-up questions when an answer is vague or unsupported.

Mastery standard

Be clear, brief, and truthful.

Knowledge check

Ask the learner to explain why “Be clear, brief, and truthful.” is the correct standard, then identify one limitation, one risk, and one piece of evidence that could change the answer. Do not mark mastery from confidence alone; require clear reasoning and practical application.

LESSON 11

Interrupt Smoothly

Learning objective

By the end of this lesson, the learner will be able to explain interrupt smoothly, apply it to a realistic situation, and defend the chosen action with evidence.

Core lesson

Break in, recognize, identify the reason, redirect, and give back.

Instructor teaching guidance

Begin by establishing what the learner already knows about interrupt smoothly. Teach the principle in plain language, define unfamiliar terms, then connect it to the course goal. Ask the learner to explain the idea back in their own words before moving to application.

Applied exercise

Correct inaccurate information during an investor presentation.

Facilitation sequence

Guide the learner through the application in five steps: describe the present situation, identify the lesson principle, choose an action, name the evidence to review, and define how success will be measured. Use follow-up questions when an answer is vague or unsupported.

Mastery standard

Give a legitimate reason for entering.

Knowledge check

Ask the learner to explain why “Give a legitimate reason for entering.” is the correct standard, then identify one limitation, one risk, and one piece of evidence that could change the answer. Do not mark mastery from confidence alone; require clear reasoning and practical application.

LESSON 12

Defuse Conflict Without Surrender

Learning objective

By the end of this lesson, the learner will be able to explain defuse conflict without surrender, apply it to a realistic situation, and defend the chosen action with evidence.

Core lesson

Lower tempo, echo concern, align interests, define the next step.

Instructor teaching guidance

Begin by establishing what the learner already knows about defuse conflict without surrender. Teach the principle in plain language, define unfamiliar terms, then connect it to the course goal. Ask the learner to explain the idea back in their own words before moving to application.

Applied exercise

Guide two executives out of mutual accusation.

Facilitation sequence

Guide the learner through the application in five steps: describe the present situation, identify the lesson principle, choose an action, name the evidence to review, and define how success will be measured. Use follow-up questions when an answer is vague or unsupported.

Mastery standard

Reduce heat enough to solve the issue.

Knowledge check

Ask the learner to explain why “Reduce heat enough to solve the issue.” is the correct standard, then identify one limitation, one risk, and one piece of evidence that could change the answer. Do not mark mastery from confidence alone; require clear reasoning and practical application.

LESSON 13

Listen Like a Leader

Learning objective

By the end of this lesson, the learner will be able to explain listen like a leader, apply it to a realistic situation, and defend the chosen action with evidence.

Core lesson

Hold space, extract the stake, ask deeper, and reflect.

Instructor teaching guidance

Begin by establishing what the learner already knows about listen like a leader. Teach the principle in plain language, define unfamiliar terms, then connect it to the course goal. Ask the learner to explain the idea back in their own words before moving to application.

Applied exercise

Invite the real concern from a withdrawing team member.

Facilitation sequence

Guide the learner through the application in five steps: describe the present situation, identify the lesson principle, choose an action, name the evidence to review, and define how success will be measured. Use follow-up questions when an answer is vague or unsupported.

Mastery standard

Reflect before attempting to solve.

Knowledge check

Ask the learner to explain why “Reflect before attempting to solve.” is the correct standard, then identify one limitation, one risk, and one piece of evidence that could change the answer. Do not mark mastery from confidence alone; require clear reasoning and practical application.

LESSON 14

Small Talk With Purpose

Learning objective

By the end of this lesson, the learner will be able to explain small talk with purpose, apply it to a realistic situation, and defend the chosen action with evidence.

Core lesson

Observe, personalize, explore, and navigate onward.

Instructor teaching guidance

Begin by establishing what the learner already knows about small talk with purpose. Teach the principle in plain language, define unfamiliar terms, then connect it to the course goal. Ask the learner to explain the idea back in their own words before moving to application.

Applied exercise

Open and close a one-minute event conversation naturally.

Facilitation sequence

Guide the learner through the application in five steps: describe the present situation, identify the lesson principle, choose an action, name the evidence to review, and define how success will be measured. Use follow-up questions when an answer is vague or unsupported.

Mastery standard

Begin with shared context.

Knowledge check

Ask the learner to explain why “Begin with shared context.” is the correct standard, then identify one limitation, one risk, and one piece of evidence that could change the answer. Do not mark mastery from confidence alone; require clear reasoning and practical application.

LESSON 15

The Power of the Perfect Pause

Learning objective

By the end of this lesson, the learner will be able to explain the power of the perfect pause, apply it to a realistic situation, and defend the chosen action with evidence.

Core lesson

Plant, breathe, understand, stay silent, and enter deliberately.

Instructor teaching guidance

Begin by establishing what the learner already knows about the power of the perfect pause. Teach the principle in plain language, define unfamiliar terms, then connect it to the course goal. Ask the learner to explain the idea back in their own words before moving to application.

Applied exercise

State your terms and hold the silence.

Facilitation sequence

Guide the learner through the application in five steps: describe the present situation, identify the lesson principle, choose an action, name the evidence to review, and define how success will be measured. Use follow-up questions when an answer is vague or unsupported.

Mastery standard

Do not negotiate against yourself.

Knowledge check

Ask the learner to explain why “Do not negotiate against yourself.” is the correct standard, then identify one limitation, one risk, and one piece of evidence that could change the answer. Do not mark mastery from confidence alone; require clear reasoning and practical application.